Marketing Daily
Friday, March 19, 2010
  • Walmart To Expand Financial Services

    Walmart's "target market is both the unbanked and underbanked population," Greg McBride, senior financial analyst at Bankrate.com, tells Marketing Daily, "and that is also ... Read the whole story

  • Who's Making Home Improvements?

    Top 10 DMAs in which reside adults who spent more than $5,000 on home improvements in the past year: 1 Washington, D.C. 2 New ... Read the whole story

  • Comments Can Be Key To Engagement

    Sentiment analysis -- similar to text mining -- involves parsing and analyzing the comments and suggestions customers post on social media. It concentrates on ... Read the whole story

  • F&B Industry Backs New School Nutrition Standards

    The agreement is included in the newly introduced Healthy, Hunger-Free Kids Act, which reauthorizes child nutrition programs. The bill would give the Secretary of ... Read the whole story

  • Capital One Goes Viral With NCAA Video

    "People consume March Madness in different ways, and we want to meet consumers where they are in a unique way," Capital One's Marc Mentry ... Read the whole story

  • Barnes & Noble Taps Tech Wizard For CEO

    "Barnes & Noble has been run by the Riggios for a long time, and they are still obviously very much in charge," David A. ... Read the whole story