Executives did not disclose marketing plans behind the service, although Verizon would likely want to hype it if only to differentiate from other applications … Read the whole story

While brand extensions historically have not outsold newly developed brands, the top launches also reflect food and beverage makers' recognition that leveraging existing, trusted … Read the whole story

This time around, however, Coca-Cola and its brands get a range of programs well beyond the usual pouring-rights and sports promotions bedrock of such … Read the whole story

Look for more beer, wine and food offerings at Walgreens, as the drugstore chain continues its efforts to optimize its product mix, and zeros … Read the whole story

The company says the new effort will be focused on the bigger trucks under the Ram banner Ram Heavy-Duty pickup. The market for heavy-duty … Read the whole story