ENTERTAINMENT
by Aaron Baar
EA Sports will not have a presence during television coverage of the Masters tournament. Instead, the company will rely more on online strategies, such … Read the whole story
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Top 10 Most Disliked Companies1 Freddie Mac 2 AIG 3 Fannie Mae 4 Citigroup 5 Goldman Sachs 6 Chrysler 7 General Motors 8 JP … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
At the first 400-yard drive, a good deal of his past transgressions will evaporate like mist on a sunny fairway. Read the whole story
ENTERTAINMENT
by Karl Greenberg
Ads will run on Six Flags media across its theme parks, including Six Flags TV, Jumbotrons, SixFlags.com and menu board TV. The partnership includes … Read the whole story
RETAIL
by Sarah Mahoney
"The goal of the campaign is to change consumer behavior and get them thinking about Ace for everything for their home," Christopher Boniface, a … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Social media and PR are being used to promote the tour, says Todd Lieman, founder and co-president of Skadaddle Media, which created the campaign. … Read the whole story
RESEARCH
by Karl Greenberg
"We believe that this new black, urban mindset is about harnessing social capital," says Alloy Access' Andre Pinard. "It's the notion that social currency … Read the whole story