SPORTS
by Karl Greenberg
ESPN's "One Game Changes Everything" platform for promoting its coverage of the FIFA World Cup includes a raft of specials, films on soccer and … Read the whole story
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Top 10 DMAs in which reside adults who bought college sports apparel/clothing in the past year: 1 Birmingham, Ala. 2 Toledo, Ohio 3 Louisville, … Read the whole story
FOOD
by Karlene Lukovitz
The contest is the first in a series of initiatives for 2010 that seek to build on the brand's "The American Cheese" campaign, launched … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The effort involving the Kardashians, developed with Web publisher BuzzMedia, includes a video series featuring Kris (the mother) and sisters Kim and Khloe. The … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Liberty CMO Martha O'Gorman says, "Many people have difficulty finding a preparer who can do their return in the final days, which is stressful. … Read the whole story
ELECTRONICS
by Aaron Baar
In a series of new television commercials, energy-hogging "ogres" -- old appliances, windows and light bulbs -- are turned into cartoonish creatures lurking in … Read the whole story
RETAIL
by Sarah Mahoney
The importance of a brand of an item of clothing jumped 14% in the survey, with 28% now saying that brands are "more" or … Read the whole story