Improved customer targeting and conversion via analytics, enhanced digital marketing structures and capabilities, greater alignment between marketing and sales, and greater accountability will be … Read the whole story

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Buick says it will be one of only six companies to advertise on The Wall Street Journal's new application for Apple's iPad. The ads, … Read the whole story

"Consumer spending will continue to do well for toys," Gerrick Johnson, an analyst who follows the toy industry for BMO Capital Markets, tells Marketing … Read the whole story

Benadryl and the National Park Foundation have teamed up to create a short Web series that pits two families against each other to win … Read the whole story

Earthbound Farm is complementing a brand new series of quirky Greenman videos with a reusable bag giveaway, eco-charity donations, and tips from the company's … Read the whole story

When J.D. Power and Associates (JDP) acquired Web intelligence firm Umbria in 2008, the Westlake Village, Calif. market research firm was staking a claim … Read the whole story

Bank of America is lending some unusual advertising/programming help to the cable network History for its massive 12-hour series "America: The Story of Us." … Read the whole story