Marketing Daily
Wednesday, April 28, 2010
  • 16 Sign On To N.Y.'s Salt Reduction Initiative

    Last week's release of an Institute of Medicine report supporting creation of Food and Drug Administration sodium regulations for packaged and restaurant foods, phased ... Read the whole story

  • Social Lubricant For Frictionless Web

    From a business perspective, welcome to the new age of networking. We no longer market to people, we market through people. Read the whole story

  • Pop-Up Power: Retail's Recession Invention

    Temporary retail locations offer consumers the insider-y thrill of a sample sale and whiff of an unexpected bargain -- like a flea market or ... Read the whole story

  • Why PR, Start-Ups Don't Always Mix

    I ask start-ups everywhere to think before they turn to PR as a complete solution for all their immediate sales and marketing needs. Read the whole story

  • Tone, Epic Partner For Music-Oriented Web Effort

    The Tone VideoBox operates like a "modern-day online version of the juke box," says Richard Shore, chief operating officer of RedLever, the branded content ... Read the whole story

  • Bill Stewart To Be First NBCU CMO-In-Residence

    The quarterly program will tap the expertise of former chief marketing officers from major corporations. The ex-CMOs will work with the Integrated Sales Marketing ... Read the whole story

  • Breyers Yogurt Names James Nolan CEO

    Nolan joined Sara Lee in 2005 as a corporate SVP and CEO for its now $2.1-billion foodservice division, where he helped drive revenue and ... Read the whole story

  • Great Wolf Resorts Teams With L'il Critters

    Children's nutrition will be at the forefront of the partnership through several initiatives, including a "My Healthy Habits" video contest that will award a ... Read the whole story

  • Visa Strengthens Online Transaction Security

    Credit card giant Visa has become the latest company to change its procedures in response to a Senate investigation into whether consumers were being ... Read the whole story