Marketing Daily
Thursday, April 29, 2010
  • 'Girls' Find Paris Hotels Via Partnership

    "This creative quiz concept is allowing us to better ensure that our guests are happy with their hotel choice, driving repeat visits and positive ... Read the whole story

  • 'Thought Leadership' Is Next PR Frontier

    Committing to an ongoing campaign is the best way to demonstrate industry leadership and to ensure success in a business culture increasingly dominated by ... Read the whole story

  • Jim Beam Offers Exclusive Kid Rock Downloads

    According to Beam, this is the first time a spirits brand and major record label have partnered to distribute new music from an "A-list" ... Read the whole story

  • Audi Campaign Centers On 'Iron Man 2'

    Besides running a month-long late night TV and national cable campaign and a presence on Fandango.com and Movies.com, the automaker also ran an "Iron ... Read the whole story

  • Boomer Women Love Their Beauty Brands

    While the recession may have taught many women the delicate art of trading down, brand loyalty is alive and kicking in the beauty aisle. ... Read the whole story

  • NBA Goes Low-Tech With National Truck Tour

    The tour, backed by T-Mobile USA, multi-year exclusive auto partner Kia Motors and Sprite, starts in Phoenix on May 1 at the "Cinco De ... Read the whole story

  • Survey: Schools Should Cut Pizza, Burgers, Nuggets

    Nearly two-thirds (63%) of parents of school-age children, and 55% of Americans in general, describe the nutritional quality of local school food as "poor" ... Read the whole story

  • FTC Uses Game Site To 'Ad-ucate' Kids

    To help kids understand advertising, the Federal Trade Commission is launching an ad literacy campaign at the game site Admongo.gov. Geared to 8-to-12-year-olds, the ... Read the whole story