"This creative quiz concept is allowing us to better ensure that our guests are happy with their hotel choice, driving repeat visits and positive … Read the whole story

According to Beam, this is the first time a spirits brand and major record label have partnered to distribute new music from an "A-list" … Read the whole story

Besides running a month-long late night TV and national cable campaign and a presence on Fandango.com and Movies.com, the automaker also ran an "Iron … Read the whole story

While the recession may have taught many women the delicate art of trading down, brand loyalty is alive and kicking in the beauty aisle. … Read the whole story

The tour, backed by T-Mobile USA, multi-year exclusive auto partner Kia Motors and Sprite, starts in Phoenix on May 1 at the "Cinco De … Read the whole story

Nearly two-thirds (63%) of parents of school-age children, and 55% of Americans in general, describe the nutritional quality of local school food as "poor" … Read the whole story

To help kids understand advertising, the Federal Trade Commission is launching an ad literacy campaign at the game site Admongo.gov. Geared to 8-to-12-year-olds, the … Read the whole story