AUTOMOTIVE
by Karl Greenberg
Despite that big silver lining, analysts are taking those numbers with a few grains of salt. After all, last April the market was scraping … Read the whole story
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Top 10 DMAs in which reside adults who used hand and body cream, lotion or oil in the past six months: 1 Jackson, Miss. … Read the whole story
COMMENTARY
by Steve Lundin
Sen. Russell Pearce's brilliant messaging has captured the essence of Brand Arizona, and just needs a little professional tweaking to make the magnum opus … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The campaign is aimed at "ultra high net worth individuals and families seeking a private banking relationship to help them manage the complexities that … Read the whole story
ENTERTAINMENT
by Aaron Baar
Team play is a new feature for this version of the game (and one that doesn't normally occur in real life). Most skateboarding contests … Read the whole story
FOOD
by Karlene Lukovitz
The new online initiative aims to encourage healthy-weight initiatives for children by reaching educators and parents through two new sites co-sponsored by the Healthy … Read the whole story
FOOD
by Karlene Lukovitz
Al Fresco, the country's leading all-natural chicken sausage, has updated its logo and packaging and launched a national marketing/advertising campaign -- including its first … Read the whole story
PACKAGED GOODS
by Karl Greenberg
"Not all recalls are equal, and in this case, McNeil was proactive, instituting the recall before anyone got hurt," says brand guru Robert Passikoff. … Read the whole story
RESEARCH
by Sarah Mahoney
"Overwhelmingly, marketers feel that success in today's environment is gauged by revenue and ROI-they know that it's about deals over leads, and metrics, metrics, … Read the whole story