Marketing Daily
Thursday, May 6, 2010
  • Among Gen Y Affluents: Chanel, BMW Top Brands

    "Gen Y goodwill is arguably the closest thing to a crystal ball for predicting a brand's long-term prospects," says Scott Galloway, New York University … Read the whole story

  • Who Buys Central Air?

    Top 10 DMAs in which reside adults who bought central air conditioning in the last year: 1 Austin, Texas 2 Baton Rouge, La. 3 … Read the whole story

  • Moving To Measuring Performance

    Two key steps: a) audit performance management metrics and measurement processes to ensure continued alignment with the business and market and b) benchmark capabilities. Read the whole story

  • Joel Ewanick Quits Nissan, Heads For GM

    A source close to Ewanick and the companies involved and who requested anonymity said Nissan was Ewanick's second choice after GM, but that the … Read the whole story

  • CPGs, Restaurants Shift Capital Spending Overseas

    Major packaged food and beverage companies and restaurant chains alike are shifting more of their capital expenditures overseas, in line with their increasing emphasis … Read the whole story

  • Olympus Challenge Taps The Inner Artist

    Olympus is looking to get people to express their artistic sides with a new YouTube-based contest in which they vie to get their dream … Read the whole story

  • Playtex Aims To Hook Women With Right Fit

    The company is also doing social-media elements on Facebook and YouTube, as well as Playtex "Fit Fridays" promos where one Facebook fan wins a … Read the whole story

  • Newly Introduced Congressional Bill Tackles Obesity

    Rick Wolford, chairman of GMA's board of directors and chairman, president and CEO of Del Monte Foods, issued a follow-up statement praising the bill's … Read the whole story

  • Miller High Life Gets Packaging Redesign

    While High Life's red-and-white, "soft cross" logo is unchanged, the cartons' front panels now feature a considerably sized-down version, along with an image of … Read the whole story