"Gen Y goodwill is arguably the closest thing to a crystal ball for predicting a brand's long-term prospects," says Scott Galloway, New York University … Read the whole story
Top 10 DMAs in which reside adults who bought central air conditioning in the last year: 1 Austin, Texas 2 Baton Rouge, La. 3 … Read the whole story
Two key steps: a) audit performance management metrics and measurement processes to ensure continued alignment with the business and market and b) benchmark capabilities. Read the whole story
A source close to Ewanick and the companies involved and who requested anonymity said Nissan was Ewanick's second choice after GM, but that the … Read the whole story
Major packaged food and beverage companies and restaurant chains alike are shifting more of their capital expenditures overseas, in line with their increasing emphasis … Read the whole story
Olympus is looking to get people to express their artistic sides with a new YouTube-based contest in which they vie to get their dream … Read the whole story
The company is also doing social-media elements on Facebook and YouTube, as well as Playtex "Fit Fridays" promos where one Facebook fan wins a … Read the whole story
Rick Wolford, chairman of GMA's board of directors and chairman, president and CEO of Del Monte Foods, issued a follow-up statement praising the bill's … Read the whole story
While High Life's red-and-white, "soft cross" logo is unchanged, the cartons' front panels now feature a considerably sized-down version, along with an image of … Read the whole story