Marketing Daily
Monday, May 10, 2010
  • McDonald's CMO Moves To U.S. Cellular

    cDonald global chief marketing officer Mary N. Dillon will join U.S. Cellular as president and CEO, effective June 1, the telecommuncations company announced. Dillon, … Read the whole story

  • Starbucks' Via: One Doorway To Worldwide Synergies

    After a concentrated period of regrouping and refocusing, Starbucks is on the move -- and its expansion of Via Ready Brew in the U.S. … Read the whole story

  • Who Eats At Steakhouses?

    Top 10 DMAs in which reside adults who ate at a steakhouse in the past month: 1 Wichita/ Hutchinson, Kan. 2 Nashville, Tenn. 3 … Read the whole story

  • Privacy Policies: Our Subprime Mortgages

    If the larger players don't step up to the plate and innovate responsibly, then the government will step in and impose strict regulations. Read the whole story

  • Gen Y, Health-Conscious Diners Key Opportunities

    Packaged Facts suggests marketers offer new menu items to create brand attachment among consumers not historically loyal to a brand, and drive higher frequency … Read the whole story

  • Lennox Campaign Touts Solar Air Conditioning

    "Now, consumers are solely focused on the efficiency story, which had a big effect on what the creative for this campaign looked like. But … Read the whole story

  • Nielsen: World Is Sure Recession's Worst Is Over

    The U.S. economy may be heading out of a slump, having added 290,000 jobs last month, according to the Labor Department. And the global … Read the whole story

  • LG Uses Film Sponsorship To Tout New Phone

    Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicated microsite, The microsite includes a game, in which users are put … Read the whole story

  • First-Quarter Credit Card Offers Up 29%

    Capital One was one of the largest mailers for the quarter, second only to Chase. In its first-quarter earnings statement, Capital One announced its … Read the whole story

  • Tecate Contest Leverages Passions For Soccer

    Although the program is based in the U.S., the focus is the Mexican American consumer. "From a retail perspective, it is probably more complex … Read the whole story