Marketing Daily
Tuesday, May 11, 2010
  • Taye Diggs To Do Virtual Book Reading For Alpo

    The book, a "how-to manual written by 20 'paw-thors'," was compiled from the winning entries of a "Real Dogs Tell It Like It Is" … Read the whole story

  • Chevy Goes To Bat With 3D IPad Game

    Chevrolet is extending its involvement in baseball as a marketing platform for cars and crossovers with a 3D simulation game designed for iPhone, iPod … Read the whole story

  • Macy's Presents Self As Tourist Destination

    "We have always had visitor services at these stores, but now have found a new way to talk with tourists by putting them online," … Read the whole story

  • Google's Android Takes Bite Out Of Apple

    While at first blush, that may look like bad news for Apple, it really was just a matter of time before Android overtook that … Read the whole story

  • McDonald's Shows Healthy April Sales Gains

    While the gains were slightly below those realized in March -- which showed global and U.S. comparable-store sales gains of 5.2% and 4.2%, respectively … Read the whole story

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  • The Marketer's Bookshelf: Trust In The Post-BP Era

    Anyone in the business of persuasion could benefit from this compelling picture of just how little consumers trust anyone. Read the whole story