Marketing Daily
Friday, May 14, 2010
  • From Kohl's To Nordstrom, Registers Ringing

    The Seattle-based Nordstrom says net earnings for its first quarter jumped 43.8% to $116 million, compared to $81 million in the same period a … Read the whole story

  • Who Likes Major League Baseball?

    Top 10 DMAs in which reside adults who are very, somewhat or a little interested in Major League Baseball: 1 Boston 2 St. Louis … Read the whole story

  • 'Today' Reinforces Creative Engagement

    The Today Project is just one example of how companies and brands can engage, unite and foster relationships that inspire better communications. Read the whole story

  • Super-Council Eyes Seat At Creative Table

    "Ultimately, the thing we need to realize is that data is inherently backward-looking and all marketing decision-making lives in the future," says Rubinson. "It's … Read the whole story

  • IOM: Food, Drug Claims Need Same Evaluation

    The medical experts who wrote the report stressed that foods potentially present greater risk than drugs, because larger numbers of people are exposed to … Read the whole story

  • Domino's Illustrates Power Of 'Rational' Appeals

    Domino's gets credit for successfully leveraging digital media in conjunction with TV to greatly expand the reach of its message cost-effectively -- for example, … Read the whole story

  • Sherwin-Williams Brings Color Chips To Life

    Three 30-second television spots take viewers into landscapes and cityscapes bursting with color. Directed and produced by Buck NY, the animated spots feature a … Read the whole story

  • New Lung Association PSAs Focus On Action

    The television, radio, print and out-of-home campaign goes about the difficult task of "depicting air," Martin says. Visuals include a boy playing a trombone, … Read the whole story

  • Ford Fiesta To Demonstrate 'Internet On Wheels'

    Ford is using its new Fiesta car to demonstrate that cars can be mobile Internet devices. The company is sending two Ford Fiestas, loaded … Read the whole story