"Ultimately, the thing we need to realize is that data is inherently backward-looking and all marketing decision-making lives in the future," says Rubinson. "It's … Read the whole story

The medical experts who wrote the report stressed that foods potentially present greater risk than drugs, because larger numbers of people are exposed to … Read the whole story

Domino's gets credit for successfully leveraging digital media in conjunction with TV to greatly expand the reach of its message cost-effectively -- for example, … Read the whole story

Three 30-second television spots take viewers into landscapes and cityscapes bursting with color. Directed and produced by Buck NY, the animated spots feature a … Read the whole story

The television, radio, print and out-of-home campaign goes about the difficult task of "depicting air," Martin says. Visuals include a boy playing a trombone, … Read the whole story

Ford is using its new Fiesta car to demonstrate that cars can be mobile Internet devices. The company is sending two Ford Fiestas, loaded … Read the whole story