Marketing Daily
Monday, May 17, 2010
  • Ford's Farley On Brand's Rise In Public Perception

    "Perception of brand is just as important, or even more so, than fact," says Jim Farley. "But what I've learned over 20 years is, … Read the whole story

  • Who Uses Maternity Care?

    Top 10 DMAs in which reside adults who live in a household that used maternity care in the past three years: 1 Austin, Texas … Read the whole story

  • TweetTweet: Customer Engagement Is Calling

    The best kind of social engagement is relevant to consumers and resonates with them. It's not a mouthpiece. Read the whole story

  • PetSmart, GNC Partner For Pet Supplements

    "I think it's a smart move, albeit not without some risk for both parties since pet supplements still fall into a regulatory gray area," … Read the whole story

  • Branding South Africa: May The Best Team Win

    The contest is drawing especially strong interest from the ex-pat community, social media networks and ad people. Entries will be judged by marketing experts, … Read the whole story

  • Hyundai's Perry: We Need To Work On Familiarity

    "Unfamiliarity with our brand is something we have to overcome," the new VP of advertising tells Marketing Daily in a wide-ranging Q&A.; "We have … Read the whole story

  • Snacking Menu Items Up 170% Since 2007

    Snacking options represent a "huge" opportunity to drive traffic and sales during non-peak hours and throughout the day, for restaurant formats ranging from quick … Read the whole story

  • Jabra's Message: Keep Your Hands Off Of It!

    "What we're trying to do in a fun and provocative way is show the benefits of using a headset, that using a headset will … Read the whole story