Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is the #1 selling flavor of the frosty drink, according to Dairy Queen International … Read the whole story

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"That idea of surrounding the consumer, from digital, events, to me, all that synergy works incredibly well," says Craig Bierley in a Q&A; with … Read the whole story

The partnership, which launched on Monday, includes putting the American Heart Association's logo on boxes for the Wii Fit balance board controller and on … Read the whole story

After four years of declining sales, Lowe's says people are finally feeling ready to spruce up their homes, with comparable-store sales up 2.4% for … Read the whole story

This week, the company is launching a social-media leg on its SharpieUncapped.com site linked to its Facebook, Twitter and YouTube sites and the company's … Read the whole story

Those who said they were more likely to shop around were willing to switch for an annual savings of $300 or less, while those … Read the whole story