Marketing Daily
Tuesday, May 18, 2010
  • DQ, Oreo Partner On Blizzard 25th Anniversary

    Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is the #1 selling flavor of the frosty drink, according to Dairy Queen International … Read the whole story

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  • 'Own' Your Digital Marketing Data

    One solution: assign an internal "data czar" who knows the disparate data sources and their associated nuances. Read the whole story

  • Buick's Bierley On Surrounding The Consumer

    "That idea of surrounding the consumer, from digital, events, to me, all that synergy works incredibly well," says Craig Bierley in a Q&A; with … Read the whole story

  • Nintendo's Wii, Heart Association Team On Play

    The partnership, which launched on Monday, includes putting the American Heart Association's logo on boxes for the Wii Fit balance board controller and on … Read the whole story

  • Lowe's: The 'Do-It' Is Back In Do-It-Yourself

    After four years of declining sales, Lowe's says people are finally feeling ready to spruce up their homes, with comparable-store sales up 2.4% for … Read the whole story

  • Sharpie Uncaps 'Self-Expression' Effort

    This week, the company is launching a social-media leg on its site linked to its Facebook, Twitter and YouTube sites and the company's … Read the whole story

  • Survey: 62% Ready To Dump Insurance Company

    Those who said they were more likely to shop around were willing to switch for an annual savings of $300 or less, while those … Read the whole story