Marketing Daily
Wednesday, May 19, 2010
  • Aflac Partners With Disney For 'Toy Story 3'

    The campaign also includes a "Toy Story 3"-themed paint scheme for the No. 99 Aflac Ford Fusion for the NASCAR race on June 20 … Read the whole story

  • Who Landscapes Their Homes?

    Top 10 DMAs in which reside adults who live in a house that has been landscaped in the past year: 1 Dayton, Ohio 2 … Read the whole story

  • Would A Boxer By Any Other Name ...

    In a world of alphanumeric brands, where even hip hop artists have tags that sound like nameplates for odd European cars (Jay-Z, Tone Loc, … Read the whole story

  • With Sales Up, Walmart Woos The Struggling

    The company announced another round of deep price rollbacks on 22 favorite foods and everyday items, slashing an additional 30% off these products, citing … Read the whole story

  • Chrysler Eyes Multiculti Markets In Appointment

    A Chrysler spokesperson says Global Hue will work with the respective lead agencies of each division to translate the brand message to diversity markets. … Read the whole story

  • Food, Beverage Makers Pledge To Slash Calories

    In the latest move emphasizing that they're fully on board the anti-obesity movement formalized by First Lady Michelle Obama's "Let's Move!" initiative, major food … Read the whole story

  • JVC, All American Rejects Team For Viral Video

    "We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelsong, general manager of JVC Mobile Entertainment, tells Marketing Daily. "At the end … Read the whole story

  • ANA: Brands Seek Emotional/Rational Balance

    One reason that the topic is getting more attention, and that more emotional appeals may be seen in the months ahead, is that the … Read the whole story

  • 'Big Deal' Ads Tout Ford's Small Fiesta

    The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebook mavens who got early versions of the car. A series of humorous … Read the whole story