Marketing Daily
Thursday, May 20, 2010
  • Mercedes Cuddles Up To The Gen Y Consumer

    Mercedes-Benz marketing VP Steve Cannon talks about how the brand is going beyond customer satisfaction to something he calls "customer intimacy," a quality a … Read the whole story

  • Who Buys Flowers Online?

    Top 10 DMAs in which reside adults who bought flowers online in the past year: 1 Washington, D.C. 2 Boston 3 Norfolk/ Portsmouth/ Newport … Read the whole story

  • Keeping It Real

    What can an organization do to build a strong brand that connects with both customers and employees? Read the whole story

  • 'Twilight' Star Joins Staples, DoSomething Drive

    New for 2010, Staples is launching a line of products that students can use to keep organized and learn about important issues impacting … Read the whole story

  • Beef Expands Message, In Time For Grilling Season

    Moving toward Memorial Day, the Beef Council will heavy-up its effort, with a greater focus on recipe communication. Ads tagged "29 lean cuts, one … Read the whole story

  • ANA Session Explores Emotion, Function Junction

    Dan Germain, head of creative for UK fruit drink brand Innocent Drinks, used moleskin notebooks as an example of good emotional brand character. "They … Read the whole story

  • Burgerville Receipts Provide Order's Nutrition Info

    In addition, they offer healthy hints, such as alternate menu selections with lower calories or fat, or ways to reduce these on favorite menu … Read the whole story

  • Survey: More See Mobile Phones As 'Retail Tool Kit'

    "It's taken a couple of years, but they've figured out the mobile phone is really a tool kit, and one of the tools it … Read the whole story