Marketing Daily
Friday, May 21, 2010
  • Intel, Sony, Best Buy, Dish Get Google 'Halo' In Deal

    The partners with Google on its TV plan have the advantage of a halo effect of all things Google. Look for them to run … Read the whole story

  • Who Owns Energy-Saving Appliances?

    Top 10 DMAs in which reside adults who live in a household that owns energy -saving appliances: 1 Honolulu, Hawaii 2 Green Bay/ Appleton, … Read the whole story

  • How To Market To Males

    Men may groom more than they used to but they are still grooming to go up the hierarchy, to be No. 1. Modern man … Read the whole story

  • Memorial Day Should Boost May's Slow Sales Start

    Jeff Schuster, executive director of global forecasting at J.D. Power and Associates said the month's slow start will change next week with the holiday. … Read the whole story

  • Presidente Beer Launches U.S. General Market Push

    The integrated campaign will focus on grassroots online and offline components, with an emphasis on the former. The goal, says Gonzalez, is to provide … Read the whole story

  • Arm & Hammer Tells Pet Owners: 'Tag A Cat'

    To support the collaboration with the North Shore Animal League America, Arm & Hammer has launched an integrated marketing campaign with the tagline: "Tag … Read the whole story

  • Henkel Looks To Lock Down Brand Awareness

    Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily that until now, the company's advertising has been product- rather than brand-focused. "We … Read the whole story