Marketing Daily
Friday, May 21, 2010
  • TECHNOLOGY
    Intel, Sony, Best Buy, Dish Get Google 'Halo' In Deal
    by Aaron Baar

    The partners with Google on its TV plan have the advantage of a halo effect of all things Google. Look for them to run … Read the whole story

  • Who Owns Energy-Saving Appliances?
    by

    Top 10 DMAs in which reside adults who live in a household that owns energy -saving appliances: 1 Honolulu, Hawaii 2 Green Bay/ Appleton, … Read the whole story

  • COMMENTARY
    How To Market To Males
    by Bob Deutsch

    Men may groom more than they used to but they are still grooming to go up the hierarchy, to be No. 1. Modern man … Read the whole story

  • AUTOMOTIVE
    Memorial Day Should Boost May's Slow Sales Start
    by Karl Greenberg

    Jeff Schuster, executive director of global forecasting at J.D. Power and Associates said the month's slow start will change next week with the holiday. … Read the whole story

  • BEVERAGES
    Presidente Beer Launches U.S. General Market Push
    by Karlene Lukovitz

    The integrated campaign will focus on grassroots online and offline components, with an emphasis on the former. The goal, says Gonzalez, is to provide … Read the whole story

  • PACKAGED GOODS
    Arm & Hammer Tells Pet Owners: 'Tag A Cat'
    by Tanya Gazdik

    To support the collaboration with the North Shore Animal League America, Arm & Hammer has launched an integrated marketing campaign with the tagline: "Tag … Read the whole story

  • PACKAGED GOODS
    Henkel Looks To Lock Down Brand Awareness
    by Karl Greenberg

    Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily that until now, the company's advertising has been product- rather than brand-focused. "We … Read the whole story