RETAIL
by Sarah Mahoney
"It's a very narrow ruling and doesn't impact the entire licensing business," Oliver Herzfeld, chief legal officer for Beanstalk, a licensing agency based in … Read the whole story
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Percentage of Jack Daniels drinkers more likely than the average American adult to: 1 Use cigarette rolling papers +311 % 2 Smoke cigars +260 … Read the whole story
COMMENTARY
by Tru Pettigrew
Brands should not lose sight of how important it is to identify and establish a meaningful cultural connection with African American consumers. It is … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlock the tC Road Trip" is meant to build awareness with a specific … Read the whole story
FOOD
by Karlene Lukovitz
The decision to invest in a new campaign for the brand, which is also launching four new flavor varieties, was based on the growing … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"With The Hartford topping our ranking for the first time, traditional carriers are clearly beginning to catch up, and even in some cases, surpass … Read the whole story
BEVERAGES
by Karl Greenberg
The campaign comprises radio, point-of-purchase, social media and online videos that posit the brew as "Official Beer of Chet Hammerton." Hammerton, invented by the … Read the whole story
BEVERAGES
by Laurie Sullivan
The year-long project now asks Mountain Dew lovers to guide the media-buying process after creating the products and designing the marketing campaign. Through the … Read the whole story