1 Use cigarette rolling papers +311 %
2 Smoke cigars +260 %
3 Play billiards/pool +175 %
4 Shop at Men's Wearhouse +173 %
5 Participate in football +170 %
6 Participate in softball +160 %
7 Participate in a fantasy sports league +154 %
8 Listen to or purchase Hard Rock music +149 %
9 Agree that radio keeps them up-to-date with the latest styles and trends + 53 %
10 Believe that seeking adventure and risk is very important + 49 %
Source: GfK MRI Survey of the American Consumer, Fall 2009
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