AUTOMOTIVE
by Karl Greenberg
An insider source tells Marketing Daily that General Motors' marketing chief has basically told BBH that the "Mark of Leadership" theme doesn't have legs … Read the whole story
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COMMENTARY
by Vanessa Horwell
The (very) positive effects of combined marketing and PR efforts. Read the whole story
FOOD
by Karlene Lukovitz
"The way men view fiber is a considerable obstacle for marketers to overcome," sums up Mintel's Molly Heyl-Rushmer. The answer? She believes that employing … Read the whole story
AIRLINES
by Tanya Gazdik
Advertising critic Lewis Lazare of the Chicago Sun-Times called the spots "emotionally gripping" and lauded the airline for launching them "after a long string … Read the whole story
RETAIL
by Sarah Mahoney
Still milking the media buzz created when Fox and ABC initially refused to run one of its lingerie ads last month, Lane Bryant is … Read the whole story
BEVERAGES
by Karlene Lukovitz
The off- and on-premises promotion, which will run through July 31, kicked off on May 20 with a 24-hour "pop-up" beach party in New … Read the whole story
AUTOMOTIVE
by Karl Greenberg
There's also a line of T-shirts, hats and hoodies with a hamster theme called Hamstar. Michael Sprague, Kia VP marketing, says the clothing line … Read the whole story
RESTAURANTS
by Karlene Lukovitz
"For all the industry's rhetoric about providing consumers with 'choice,' the choices at restaurants mostly range from bad to terrible," asserted CSPI executive director … Read the whole story
TECHNOLOGY
by Laurie Sullivan
Evidently, Steve Ballmer, Microsoft's chief executive officer, has had enough. Maybe that's why Microsoft in February appointed David Webster chief strategy officer, and Gayle … Read the whole story