Marketing Daily
Wednesday, May 26, 2010
  • Ewanick Steers Caddy, Agency Down New Path

    An insider source tells Marketing Daily that General Motors' marketing chief has basically told BBH that the "Mark of Leadership" theme doesn't have legs … Read the whole story

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  • Come Together

    The (very) positive effects of combined marketing and PR efforts. Read the whole story

  • Mintel: People Still Don't Understand Fiber

    "The way men view fiber is a considerable obstacle for marketers to overcome," sums up Mintel's Molly Heyl-Rushmer. The answer? She believes that employing … Read the whole story

  • American Airlines Thanks Troops, Vets, Families

    Advertising critic Lewis Lazare of the Chicago Sun-Times called the spots "emotionally gripping" and lauded the airline for launching them "after a long string … Read the whole story

  • Lane Bryant Rattles Skeletons In Victoria's Closet

    Still milking the media buzz created when Fox and ABC initially refused to run one of its lingerie ads last month, Lane Bryant is … Read the whole story

  • Corona Launches Biggest Summer Promo To Date

    The off- and on-premises promotion, which will run through July 31, kicked off on May 20 with a 24-hour "pop-up" beach party in New … Read the whole story

  • Kia Hamsters Snicker At Cubist Competition

    There's also a line of T-shirts, hats and hoodies with a hamster theme called Hamstar. Michael Sprague, Kia VP marketing, says the clothing line … Read the whole story

  • CSPI Names 2010 'Xtreme Eating' Menu 'Winners'

    "For all the industry's rhetoric about providing consumers with 'choice,' the choices at restaurants mostly range from bad to terrible," asserted CSPI executive director … Read the whole story

  • Analyst: Microsoft Ready To Reorg Big Time

    Evidently, Steve Ballmer, Microsoft's chief executive officer, has had enough. Maybe that's why Microsoft in February appointed David Webster chief strategy officer, and Gayle … Read the whole story