An insider source tells Marketing Daily that General Motors' marketing chief has basically told BBH that the "Mark of Leadership" theme doesn't have legs … Read the whole story

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"The way men view fiber is a considerable obstacle for marketers to overcome," sums up Mintel's Molly Heyl-Rushmer. The answer? She believes that employing … Read the whole story

Advertising critic Lewis Lazare of the Chicago Sun-Times called the spots "emotionally gripping" and lauded the airline for launching them "after a long string … Read the whole story

Still milking the media buzz created when Fox and ABC initially refused to run one of its lingerie ads last month, Lane Bryant is … Read the whole story

The off- and on-premises promotion, which will run through July 31, kicked off on May 20 with a 24-hour "pop-up" beach party in New … Read the whole story

There's also a line of T-shirts, hats and hoodies with a hamster theme called Hamstar. Michael Sprague, Kia VP marketing, says the clothing line … Read the whole story

"For all the industry's rhetoric about providing consumers with 'choice,' the choices at restaurants mostly range from bad to terrible," asserted CSPI executive director … Read the whole story