On the UGC/digital involvement front, Johnsonville is building on its strategy of differentiating itself from the competition by providing fans with a growing number … Read the whole story

The addition of 3D content is a bit of a chicken-and-egg battle, says Interpret's Michael Cai. While many movie studios are beginning to release … Read the whole story

And it looks like Macy's isn't the only sponsor to amp up its commitment level. This year's NYCPride March, for example, scheduled for June … Read the whole story

Teens, early careerists and boomers are advocates of green lifestyles through self education and legislative cause activism around issues like climate change, air quality … Read the whole story

At each stop, top local chefs will create Patrón-inspired events at the train to benefit the St. Bernard Project, and the spirits brand will … Read the whole story

Kimberly-Clark's Depend brand today launched the second year of "The Depend Campaign to End Prostate Cancer." The four-month campaign, which kicks off this June … Read the whole story