Marketing Daily
Thursday, June 10, 2010
  • Frito-Lay's 'Simple' Touch = Happine$$ For Pepsi

    The company is moving 60% of its portfolio to all-natural this year. The effort will continue a branding theme that helped win the company … Read the whole story

  • Colbert's Blab-Bing Yields Aid To Gulf Coast

    "We're always looking for ways to promote Bing to build brand awareness," a Microsoft rep says. "We approached Colbert about the idea and worked … Read the whole story

  • Increasing Profitability Starts With Better Data

    In this tough economic climate, companies are doing everything they can to optimize profitability. Or are they? Read the whole story

  • Nordstrom Builds High-Low Momentum

    As consumers tiptoe back into luxury spending, said Nordstrom's Rob Campbell, "the Rack's performance has moderated in recent months. That's good news for Nordstrom, … Read the whole story

  • Next In Mobile Marketing: 2D Barcodes

    QR codes offer a significant step toward connecting with consumers in a meaningful way, regardless of location, Read the whole story

  • Esurance Drops Animation For New Campaign

    Pink-haired and bubbly Erin Esurance, who served as the auto insurance company's spokesperson for many years and attracted many young male customers, is nowhere … Read the whole story

  • IOM Recommends Food Safety Centralization

    Many of the IOM report's recommendations -- including registration of food manufacturing facilities and mandatory prevention measures and FDA recall authority -- are already … Read the whole story

  • P&G Intros ProGlide With Integrated Effort

    Procter & Gamble is hoping to turn shaving into "gliding" with its new Gillette Fusion ProGlide line of razors. The company, which is also … Read the whole story

  • Sony Dash Spot Is A Sunny Wake-up Call

    In the commercial, the sun -- represented as a suit-wearing man of flames -- is impressed by the Dash and its ability to give … Read the whole story