Marketing Daily
Friday, June 18, 2010
  • Chrysler, Mopar Take Customer Relations Mobile

    "We are taking owner information and customer care to a new level," said Pietro Gorlier, president and CEO of Mopar, in a webcast. He … Read the whole story

  • Who Uses Real Estate Agents?

    The Top 10 DMAs in which reside adults who used the services of a real estate agent in the last 12 months: 1 Philadelphia … Read the whole story

  • The Story Of Self-Identity

    Every product aimed at the Post-1988 female will have to demonstrate to these girls that "I get you." Read the whole story

  • Kettle Brand Chips Launches 'Loud Food Club'

    The brand's new "Crunch Proud" campaign -- centered on the launch of a virtual "Loud Food Club" tied in with social media and in-store … Read the whole story

  • Pepsi's Bough Details Its Social Media Cred

    Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control … Read the whole story

  • Nielsen: Hands-off Approach Spurs Innovation

    Putting physical distance between senior management and "blue sky" innovation teams to avoid stifling new-idea generation is also critical to success, according to the … Read the whole story

  • Toshiba Eyes Youth Demo In Comics Pact

    "We've always skewed a little but more toward an older audience. One of our objects is to skew younger," Maria Repole, vice president of … Read the whole story

  • Whole Foods Cracks Down On Greenwashers

    The Organic Consumers Association, an environmental watchdog group, says Whole Foods Market is taking action against greenwashing in its cosmetics aisle, and that its … Read the whole story

  • 'World's Best' Cat Litter Expands Campaign

    "We aim to reach cat owners using a combination of media including direct response TV, online banner ads, and magazine and newspaper advertising," says … Read the whole story