"We are taking owner information and customer care to a new level," said Pietro Gorlier, president and CEO of Mopar, in a webcast. He … Read the whole story
The Top 10 DMAs in which reside adults who used the services of a real estate agent in the last 12 months: 1 Philadelphia … Read the whole story
Every product aimed at the Post-1988 female will have to demonstrate to these girls that "I get you." Read the whole story
The brand's new "Crunch Proud" campaign -- centered on the launch of a virtual "Loud Food Club" tied in with social media and in-store … Read the whole story
Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control … Read the whole story
Putting physical distance between senior management and "blue sky" innovation teams to avoid stifling new-idea generation is also critical to success, according to the … Read the whole story
"We've always skewed a little but more toward an older audience. One of our objects is to skew younger," Maria Repole, vice president of … Read the whole story
The Organic Consumers Association, an environmental watchdog group, says Whole Foods Market is taking action against greenwashing in its cosmetics aisle, and that its … Read the whole story
"We aim to reach cat owners using a combination of media including direct response TV, online banner ads, and magazine and newspaper advertising," says … Read the whole story