BEVERAGES
by Karl Greenberg
Coca-Cola is free. No, not in calories or caffeine, but the media that fans generate about the brand. Michael Donnelly, the Atlanta-based company's group … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Audi has spent several years building brand awareness and consideration in the U.S. market. Now the company, which saw sales increase 28% in June, … Read the whole story
RETAIL
by Sarah Mahoney
Even as the world watches to see if BP's new cap can continue to contain the oil spill, market researchers are struggling to get … Read the whole story
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Top 10 DMAs in which reside adults who own a deep fryer: 1 Jackson, Ms. 2 Memphis, Tenn. 3 Ft. Smith/ Fayetteville/ Springdale/ Rodgers, … Read the whole story
COMMENTARY
by Fajr Muhammad
Like all other media, it takes planning, attention to detail, and a strong focus on your customer. Read the whole story
PHARMA
by Aaron Baar
Those warnings of all the side effects that can arise from prescription medication may be distracting, but they seem to be doing their job … Read the whole story
FOOD
by Karlene Lukovitz
Senior executives in the food and beverage industry expect to see revenue and profitability improve this year and next, and also expect their industry … Read the whole story