RESTAURANTSNoting that some QSR chains already offer Wi-Fi to attract active, connected consumers and encourage them to linger and buy additional items, Scarborough Research … Read the whole story
- COMMENTARY
The time is now to make the commitments necessary to move beyond coupons and into the 21st century. Read the whole story
RETAILMarketers are expected to advertise Black Friday sales sooner, and extend them over greater time periods, Bill Tancer, Experian's general manager of global research, … Read the whole story
FINANCIAL SERVICESFarmers Insurance will launch a new national Hispanic ad campaign Aug. 16 featuring long-time spokesperson actor Edward James Olmos. The fully integrated national campaign … Read the whole story
TECHNOLOGYThe DirecTV arrangement is limited, though, with inventory only on 11 lower-rated networks up for sale, ranging from Fox Business to Chiller to TV … Read the whole story
