"It was my public duty to help return this company to greatness, and I didn't want to stay a day beyond then," Ed Whitacre … Read the whole story

"[Marketers are] being laden with more responsibility and greater responsibility for profitable growth than they were before the recession started," Kevin Quiring, the senior … Read the whole story

American Airlines is joining with NBC Universal on a promotion that includes a sweepstakes with prizes such as tickets to a "Saturday Night Live" … Read the whole story

"The fact that 7 out of 10 people are not interested in the energy drink category suggests the need for manufacturers to develop products … Read the whole story

AT&T is launching a branded promotion developed with Azteca America, one of the nation's leading Latino broadcasters in collaboration with AT&T's agency of record, … Read the whole story