Top 10 DMAs in which reside adults who spent more than $100 on sports equipment in the past year:
1 Sacramento/ Stockton/ Modesto, Calif.
2 Salt Lake City
3 Boston
4 Rochester,
N.Y.
5 Denver
6 Pittsburgh
7 Colorado Springs/ Pueblo, Colo.
8 Baltimore
9 Seattle/ Tacoma
10 Knoxville, Tenn.
Source: Scarborough Research, www.weknowthelocals.com