The effort, which will expand globally over the next few months, introduces the tagline, "Ready for real business." The campaign also includes a microsite, … Read the whole story

If the sale were to take place, one restaurant industry consultant says that while customers likely would notice no difference in ownership, "in the … Read the whole story

Toyota's Midwest regional office is taking advantage of the size of the club's fan base as first-string sponsor of the Chicago Bears through the … Read the whole story

Sales of new cars and trucks in August reflect as much the short-term strength of the government's Cash-for-Clunkers program last year as consumer interest … Read the whole story

The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content which is written, directed and produced by the "Glee" creative … Read the whole story

"There's certainly more fearlessness about spending among younger, affluent shoppers," Ed Jay, SVP/American Express Business Insights, tells Marketing Daily. "And there's been pent-up demand. … Read the whole story