AUTOMOTIVE
by Karl Greenberg
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, events and interactive elements. Honda says that on Sept. 23 it will be … Read the whole story
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COMMENTARY
by Bob Liodice
Overall, technology and business system improvements have paved the way for increasing marketing efficiency. However, we need to increase our focus to shorten the … Read the whole story
TECHNOLOGY
by Aaron Baar
"It's got a lot of positives and a lot of challenges to overcome," Char Beales, president and CEO of the Cable & Telecommunications Association … Read the whole story
RETAIL
by Sarah Mahoney
Looks like it's time for Gen Y to start thinking about crow's feet: Procter & Gamble says it has tapped music sensation Carrie Underwood, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Certainly, other operators have noted the trend-bucking success of chains with formats that focus on offering fresh, quality, better-for-you, reasonably priced menus. Examples cited … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Woodcliff Lake, N.J.-based U.S. sales arm of BMW has signed a marketing partnership with Keller, who also owns other restaurants in Napa Valley, … Read the whole story
RETAIL
by Tanya Gazdik
Through Oct. 23, as Weight Watchers members and online subscribers lose weight and participate in other activities, the company will donate up to $1 … Read the whole story