The effort also includes movie theater lobby posters paired with 3D ads for the tC creatively mirroring the digital game and running prior to … Read the whole story

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"What's Your Lunchtime Challenge?" asks moms to submit a short essay and a photo of their children that together capture the essence of the … Read the whole story

"No one's really connecting themselves to that emotional reason for why we use search in the first place," says Erick Soderstrom, vice president of … Read the whole story

The most remarkable thing that the study turned up was how much better a job the top performers are doing at making their case … Read the whole story

"No matter what stores and marketers tend to believe, consumers aren't walking into stores with a blank slate," Ann Hanson, executive director of product … Read the whole story

The first ads begin Monday in the U.S., China and the U.K. with creative in Mexico scheduled to start on Sept. 20. The campaign … Read the whole story