ELECTRONICS
by Aaron Baar
In addition to the television commercials (which will run on national and Spanish-language television networks), the campaign will include print and online advertising, as … Read the whole story
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Top 10 DMAs in which reside adults whose household has a single-cup/pod coffee brewing system: 1 Philadelphia 2 Boston (Manchester, N.H.) 3 Providence/ New … Read the whole story
COMMENTARY
by Dan Hill
While the first job of advertising is to get itself noticed, the second job is to be remembered. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
American Express has partnered with iVillage to launch "The Talk," a multiplatform program designed to help moms teach their teen and young adult children … Read the whole story
AUTOMOTIVE
by Karl Greenberg
For now, Hyundai is downplaying the Hyundai nameplate on Equus. "We have been in the industry for a relatively brief amount of time, so … Read the whole story
BEVERAGES
by Karlene Lukovitz
The company, based in Austin, Tex., is also introducing new labels with more prominent graphics of the fruits used in the juices, and a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Central to its efforts is rally racer and Internet phenom and businessman Ken Block, whose rally-tuned Fiestas co-star in a series of record-breaking YouTube … Read the whole story