Marketing Daily
Wednesday, September 29, 2010
  • Ford, Pandora Launch Cause-Marketing Effort

    The fourth-quarter campaign allows Pandora visitors to use the platform's social share feature to share a "mixtape" from playlists compiled by either artist. When … Read the whole story

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  • You Can't Have It Both Ways, It Seems

    Why is it okay to publicize men's sexual needs, but not women's? Read the whole story

  • Online Retailers Get More Global

    While 73% of online retailers say they already send products abroad from their home country's distribution center, 17% already have a foreign warehouse in … Read the whole story

  • Jack Daniel's Fans Support 'National Holiday' Effort

    As of Sept. 24, Jack Daniel's had gathered nearly 13,000 Facebook- and text-generated signatories for a petition to have the birthday of the spirit's … Read the whole story

  • DHL Express Plays Up Its Timeliness

    Created by 180 Amsterdam, the campaign includes TV, print and online ads, and below-the-line promotion. Themed "No One Knows," the ads target small- and … Read the whole story

  • Canon Campaign Focuses On Technology

    "There's a lot of clutter out there from a lot of different brands, with a lot of celebrity-endorsed products, but there's not a lot … Read the whole story

  • BMW's McKenna: Mobile Is Key To Telematics

    "In-vehicle technology is a two-pronged business for us. First, we are marketers looking at mobile as way to communicate the BMW brand. The second … Read the whole story