Marketing Daily
Thursday, October 21, 2010
  • Dunkin' Donuts Inks Deal With Celtics Guard

    Dunkin' Donuts has signed a deal to make Celtics All-Star guard Ray Allen spokesperson and the face behind a New England-market, season-long iced coffee … Read the whole story

  • Source: Experian Simmons Read the whole story

  • Using Music To Build Customer Loyalty

    Savvy retailers know they can reach their customers by providing both in-store and other lifestyle-oriented musical experiences. Read the whole story

  • For Gen Y Gals, Levi's Finds The Plan Is 'No Plan'

    While Levi's expected the data to substantiate Gen Y's much-discussed free-spiritedness, Mary Alderete, VP/global women's marketing, tells Marketing Daily, she was a bit stunned … Read the whole story

  • IBM Analytics See Uptick In Holiday Sales

    "People have been saving, and I believe they've been saving for larger purchases," IBM retail analytics leader Michael Haydock tells Marketing Daily. He adds … Read the whole story

  • Cooking Trends Heavily Reflect Convenience

    While Americans' growing propensity to consume more meals at home is well documented by now, preparation trends point to relatively static amounts of stovetop … Read the whole story

  • Farmers Insurance Joins Humor Bandwagon

    Farmers' effort, which includes TV, involves a semi-fictive "University of Farmers" overseen by Prof. Nathaniel Burke, played by character actor J.K. Simmons. The national … Read the whole story

  • Vizio Tackles Rose Bowl Sponsorship

    ESPN has cut a second deal that changes the lineup for the annual top college football bowl games. The Rose Bowl, sponsored by Citi … Read the whole story