RETAIL
by Sarah Mahoney
The customized boulder-holder contains 60 carats of diamonds and 82 carats of sapphires and topazes, all set in 18-karat white gold. While the bra … Read the whole story
COMMENTARY
by Jonathan Paisner
Today, Intel is spinning the absence of an ingredient brand program as a way to be a good partner. In reality, it would cost … Read the whole story
TECHNOLOGY
by Aaron Baar
The heavily digital campaign features banner ads that ask whether users would rather see a video of Webroot's chief technology officer, Michel Kronenberg, explaining … Read the whole story
CONFERENCE
by Karl Greenberg
"Branded entertainment needs the same judging criteria as any marketing effort: what did it do to sales," said Microsoft's Carolyn Everson. For instance, Procter … Read the whole story
CONFERENCE
by Karl Greenberg
Pepsi's Frank Cooper, who has spent the last two years relaunching Pepsi around optimism and positive change as well as consumers' participation in things … Read the whole story
RETAIL
by Tanya Gazdik
This is the first time L'Oreal's The Body Shop has partnered with Groupon, according to Shelley Simmons, The Body Shop's director of brand communications … Read the whole story
SPIRITS
by Karlene Lukovitz
"While it is Halloween weekend and we expect most people to come dressed in costume, our invitation to Mr. Spitzer is in no way … Read the whole story