RETAILThe customized boulder-holder contains 60 carats of diamonds and 82 carats of sapphires and topazes, all set in 18-karat white gold. While the bra … Read the whole story
- COMMENTARY
Today, Intel is spinning the absence of an ingredient brand program as a way to be a good partner. In reality, it would cost … Read the whole story
TECHNOLOGYThe heavily digital campaign features banner ads that ask whether users would rather see a video of Webroot's chief technology officer, Michel Kronenberg, explaining … Read the whole story
CONFERENCE"Branded entertainment needs the same judging criteria as any marketing effort: what did it do to sales," said Microsoft's Carolyn Everson. For instance, Procter … Read the whole story
CONFERENCEPepsi's Frank Cooper, who has spent the last two years relaunching Pepsi around optimism and positive change as well as consumers' participation in things … Read the whole story
RETAILThis is the first time L'Oreal's The Body Shop has partnered with Groupon, according to Shelley Simmons, The Body Shop's director of brand communications … Read the whole story
SPIRITS"While it is Halloween weekend and we expect most people to come dressed in costume, our invitation to Mr. Spitzer is in no way … Read the whole story
