The campaign is not meant to be heavily branded, Brenda McWilliams, managing director of the FedEx brand, tells Marketing Daily. "It's there to spark … Read the whole story

Kellogg CEO David Mackay described the initiative as "a landmark step forward in the industry's commitment to help address the obesity challenge" and "the … Read the whole story

More than ever, Christmas is creeping up on Halloween. From references to "doorbusters" -- a word most of America associates with the day after … Read the whole story

Finalists in each category will be reviewed by White, who will choose the grand prize winner and runners up. The grand prize winner will … Read the whole story

According to the report, no amount of advertising will get large numbers of people to switch from conventionally powered passenger vehicles to HEVs and … Read the whole story

"As the product moves toward commoditization, price and performance become the two drivers of satisfaction," J.D. Power's Frank Perazzini tells Marketing Daily. "Performance has … Read the whole story