Marketing Daily
Friday, October 29, 2010
  • FedEx Launches Morphing Map In Global Push

    The campaign is not meant to be heavily branded, Brenda McWilliams, managing director of the FedEx brand, tells Marketing Daily. "It's there to spark … Read the whole story

  • Industry To Implement Own Package Label System

    Kellogg CEO David Mackay described the initiative as "a landmark step forward in the industry's commitment to help address the obesity challenge" and "the … Read the whole story

  • Wave Of New Spirits Brands Rocks Status Quo

    The usually slow-turning cogs of the spirits business are spinning faster than normal these days, and it's making many well-known brands queasy. Read the whole story

  • Department Stores Tear Into Holiday Promos

    More than ever, Christmas is creeping up on Halloween. From references to "doorbusters" -- a word most of America associates with the day after … Read the whole story

  • Betty White, Sergeant's Host Pet Contest

    Finalists in each category will be reviewed by White, who will choose the grand prize winner and runners up. The grand prize winner will … Read the whole story

  • Power: Electric Car Haloes Not Plugged Into Reality

    According to the report, no amount of advertising will get large numbers of people to switch from conventionally powered passenger vehicles to HEVs and … Read the whole story

  • Bundling Keeps Hold Of Unsatisfied ISP Users

    "As the product moves toward commoditization, price and performance become the two drivers of satisfaction," J.D. Power's Frank Perazzini tells Marketing Daily. "Performance has … Read the whole story