RESTAURANTS
by Karlene Lukovitz
Timed to coincide with Wendy's expansion of its 99-cent Everyday Value Menu offerings, the campaign positions Wendy's as the solution for Hispanic consumers looking … Read the whole story
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Top 10 DMAs in which reside adults who agree with the statement, "When I learn about a great vacation, I typically recommend it to … Read the whole story
COMMENTARY
by Ted Mininni, Op-Ed Contributor
Renewed vision and a new approach can add significantly more value to brands over their competitors in consumers' eyes. Read the whole story
RETAIL
by Sarah Mahoney
"The economy is still a little bit in question and Middle America is watching its dollars," Jonathan Samet, publisher of Toy Insider/Toy Book, tells … Read the whole story
RESEARCH
by Karl Greenberg
A new study from JWT's research arm says the overall anxiety of Americans has returned to levels not seen since late 2007. Seventy percent … Read the whole story
RETAIL
by Tanya Gazdik
"A more negative view might be that they are repeating these campaigns due to economic constraints, but a more positive view might be that … Read the whole story
TELECOM
by Aaron Baar
"[Boost] really wanted to get the idea that your monthly payments will shrink over time," Ari Weiss, creative director 180LA, tells Marketing Daily. "As … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The real draws of the show, running through Friday of this week, are the grown-up toy-store arrays of tricked out cars and trucks from … Read the whole story