Marketing Daily
Wednesday, November 10, 2010
  • IHG Jumps On Black Friday Bandwagon

    The Atlanta-based company is calling it "the hotel industry's largest Twitter exclusive Black Friday deal." IHG's more than 3,100 U.S. locations will participate in … Read the whole story

  • Source:Experian Simmons Read the whole story

  • Committing Word Crime

    This is a call for 2010's most meaningless words. Read the whole story

  • Renegade: Sears To Be Open On Thanksgiving Day

    Sears' Thanksgiving Day event will include such doorbuster deals as a Panasonic 58' 1080p Plasma TV, plus two bonus Blu-Ray DVDs, for $1,099, a … Read the whole story

  • Leading With Price Will Kill Your Advertising

    Nowhere in marketing today do emotions run hotter than when it comes to the role of (low) prices highlighted in advertising. Read the whole story

  • P&G's Always Launches Menstrual Cycle App

    The application has a potentially large consumer base of women from their late teens through 30s. Says a spokesperson: "We see mobile as the … Read the whole story

  • Canon Furthers Océ Buy In New Campaign

    The "Let's Go Further" campaign positions Canon as the natural imaging choice for all businesses regardless of their size, type or particular need. The … Read the whole story

  • Grown-Up Wendy Stars In Wendy's TV Spots

    The commercials feature Thomas reminiscing about her father, his philosophy and his bent for new, sometimes out-there ideas, with emphasis on how proud he … Read the whole story

  • Professors Pinpoint Discount That Turns Heads

    "Consumers need to be compensated for the intangible costs of switching," says a marketing professor. "People spend a lot of time adding to their … Read the whole story

  • Synovate: Hearts Say Volt, Wallet Says Truck

    "What we have here is -- in part -- the public's desire to seem environmentally aware, so when they speak with their hearts rather … Read the whole story