Marketing Daily
Monday, November 22, 2010
  • Cox Enters Market With 'Unbelievably Fair' Tag

    "One of the things we wanted to do was make it easy to see how -- on a price-per-minute basis -- [different plans] would … Read the whole story

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  • Magazines, Mix Modeling: More Level Playing Field

    Even with all of the challenges magazine publishers face, the opportunity provided by more enhanced mix modeling data is real and exciting. Read the whole story

  • Sports Marketing Is Back, NHL Leads Pack

    Marketers are boosting their commitment to sports sponsorship. Major League Baseball, the National Basketball League, National Football League and the National Hockey League are … Read the whole story

  • Honda Gets Happy For Year-End Push

    Honda's go-to guy for many of its retail-focused ads is the animated "Mr. Opportunity," an affable everyman who shows up during the automaker's spring … Read the whole story

  • Macy's Launches TV Campaign For Black Friday

    In one, Martha Stewart brandishes a rooster and wakes a snoozing couple up. In another, Jessica Simpson serenades them with a song from her … Read the whole story

  • Heinz: Global Marketing Shift Underway

    H.J. Heinz Company's fiscal 2011 second quarter and first-half results show growth being driven more than ever by emerging markets -- a reality reflected … Read the whole story

  • Allstate Targets Road Trippers Online

    Allstate tapped one of college football's biggest fans to embark upon a series of road trips to top rivalry games in November and December … Read the whole story