"One of the things we wanted to do was make it easy to see how -- on a price-per-minute basis -- [different plans] would … Read the whole story

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Marketers are boosting their commitment to sports sponsorship. Major League Baseball, the National Basketball League, National Football League and the National Hockey League are … Read the whole story

Honda's go-to guy for many of its retail-focused ads is the animated "Mr. Opportunity," an affable everyman who shows up during the automaker's spring … Read the whole story

In one, Martha Stewart brandishes a rooster and wakes a snoozing couple up. In another, Jessica Simpson serenades them with a song from her … Read the whole story

H.J. Heinz Company's fiscal 2011 second quarter and first-half results show growth being driven more than ever by emerging markets -- a reality reflected … Read the whole story

Allstate tapped one of college football's biggest fans to embark upon a series of road trips to top rivalry games in November and December … Read the whole story