Marketing Daily
Tuesday, November 30, 2010
  • Study: Go-To-Market Process Has Blind Spots

    "Marketing tends to be preoccupied with staying on track with individual tactical executions or traditional marketing fundamentals like lead generation, campaign execution and content … Read the whole story

  • Be 'Of' The Brand, Don't 'Be' The Brand

    The conventional wisdom seems to be set: Every company should act like a media company. Well, sort of ... Read the whole story

  • Q&A: Kia's Michael Sprague On EBay Presence

    Having just added the new Optima to its shiny new lineup -- including the Sorento, Sportage Forte and Soul -- Kia recently created a … Read the whole story

  • Visa, LivingSocial Partner For BOGO Promo

    "We have significantly increased our digital media spend over the last couple of years and custom programs like this are an important part of … Read the whole story

  • Panasonic Hits Road To Showcase Its 3DTVs

    The interactive displays take a page from a similar initiative conceived by the Consumer Electronics Association, ESPN and the country's top cable and satellite … Read the whole story

  • GM's Cadillac Unit Sponsors PGA Tour

    The sponsorship aligns with the brand's "New Standard of the World" brand positioning launched in October. A spokesperson for the brand said the company … Read the whole story