"Marketing tends to be preoccupied with staying on track with individual tactical executions or traditional marketing fundamentals like lead generation, campaign execution and content … Read the whole story

Having just added the new Optima to its shiny new lineup -- including the Sorento, Sportage Forte and Soul -- Kia recently created a … Read the whole story

"We have significantly increased our digital media spend over the last couple of years and custom programs like this are an important part of … Read the whole story

The interactive displays take a page from a similar initiative conceived by the Consumer Electronics Association, ESPN and the country's top cable and satellite … Read the whole story

The sponsorship aligns with the brand's "New Standard of the World" brand positioning launched in October. A spokesperson for the brand said the company … Read the whole story