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When I was a lad, my family took a car trip to visit distant relatives. One stop was my mother's cousin in St. Louis. When my brother and I hunkered … Read the whole story
RETAIL"We wanted to come up with a cool app experience that could be linked to a specific product or service," Jeff Haddon, mobile team … Read the whole story
- COMMENTARY
Groupon quickly evolved its business model to better address the needs of its customers. It did this by tapping into the user context. Read the whole story
RETAIL"Just because there are more platforms upon which one can place money and get product doesn't mean you will end up spending more than … Read the whole story
RESTAURANTSPeople perceive value in combo meals even when these meals cost the same as ordering the identical items á la carte, according to a … Read the whole story
FINANCIAL SERVICESThe approach is building brand loyalty in ways unseen anywhere else, says Pamela Pavliscak, a Change Sciences Partner. "On most bank sites today, users … Read the whole story
RETAILA spokesperson for Ugg says the company went after Tom Brady. "We wanted to partner with someone who embodies the brand's strengths and values." … Read the whole story
