Top of The News
by Thom Forbes
There I was, barreling through Costco the other day, for instance, when I stopped dead in my tracks, arrested by an end-aisle display of fire-engine red, three-box box sets of … Read the whole story
RETAIL
by Sarah Mahoney
While the message may tinge their shopping trip with fear, says Cone Inc.'s Sarah Kerkian, "it also might make them feel more empowered right … Read the whole story
COMMENTARY
by Drew Neisser
Wrapping up 2010 with relief, if not joy, good little marketers are looking at the year ahead with both optimism and trepidation. Even the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign, promoting (perhaps ironically) Jeep Patriot, embeds a real-time weather feed, reflecting conditions at the Internet address of the user's computer into a … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Mobile Web banking is no longer the poor sibling of downloadable mobile apps, according to Change Sciences Group, which also evaluated the sites of … Read the whole story
FOOD
by Karlene Lukovitz
The new ambassadors program is "a true extension of Green & Black's marketing principles and philosophies" and the first formal initiative to enable consumers … Read the whole story
SPORTS
by Karl Greenberg
Fred Mangione, SVP of ticket sales and marketing for the Nets, tells Marketing Daily the team has just signed Stolichnaya Vodka as a sponsor. … Read the whole story
ELECTRONICS
by Aaron Baar
"Polaroid photos have always offered a unique and distinctive look and feel and we want to give consumers the option of treating their mobile … Read the whole story