Marketing Daily
Monday, December 20, 2010
  • Q&A: NHL's Winter Classic Sponsor Play-by-Play

    Among the 16 or so sponsorships the league has sold for the game are Discover Card, Honda, Verizon, Dick's Sporting Goods, Pepsi Max, and … Read the whole story

  • Businesses Get Serious About Social In '11

    The social channel will be where business and consumer will finally meet as equals -- and not as brand and customer. Read the whole story

  • Coors Light Super Bowl Promo Leverages SnapTags

    Now through game day -- Feb. 6 -- people of legal drinking age can use any mobile phone with a camera to snap photos … Read the whole story

  • Macy's, Target, Toys R Us: Best Holiday Ads

    "You can really feel the change of tone," Mike Gatti, executive director of the NRF's Retail Advertising and Marketing Association, tells Marketing Daily. "Last … Read the whole story

  • Sorry, Retailers: Homemade Gifts Gaining Favor

    In addition to the desire to make meaningful investments in personal relationships, a heightened awareness of those in need is evidenced by people's altruistic … Read the whole story

  • THQ Contest Seeks To Engage UDraw Users

    "Part of what we're doing is making sure that consumers who get uDraw have a chance to really experiment with it. So we want … Read the whole story