Marketing Daily
Tuesday, December 21, 2010
  • Suzuki Motorcycles Pitches Urban Kids With Busa Beats

    Suzuki Motorcycles is pitching directly to the multicultural, urban market melting pot with an integrated marketing program around music and street culture that is … Read the whole story

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  • Social Servicing Supports Brand Health

    There is increasing demand by companies to make social media listening solutions and the data collected work more in conjunction with existing client systems. Read the whole story

  • Everlast Moves Beyond Fighting, Signs With Sears

    Everlast, a 100-year-old brand best known for its boxing prowess, has signed a long-term licensing deal with Sears Holdings for apparel, footwear and accessories … Read the whole story

  • CEA: Moms Rule When It Comes To Social Media

    The firm says in a new study that U.S. moms spend an average of $822 on gadgetry each year and account for more than … Read the whole story

  • Timing Is Key For Mobile Search

    According to a study commissioned by and conducted by Harris Interactive, two-thirds of consumers said they are more likely to ask timely questions … Read the whole story

  • Gorton's, Ortega Team On Fish Taco Promo

    Two brands owned by separate companies, Gorton's Seafood and B&G Foods, Inc.'s Ortega Mexican Food Products, have partnered to leverage the current popularity of … Read the whole story