While Darden drew praise from analysts for employing short-term, brand-distinctive promotions, its management confirmed that Darden is now looking to return promotional calendars and … Read the whole story

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The Wal-Mart spot, featuring Procter & Gamble's Operationfamilyconnect.com promotion, resonated across all demographic groups with its philanthropic message. It scored more than 100 points … Read the whole story

American Suzuki's Kizashi sport sedan has gone some ways toward raising both awareness for the automaker, whose name many people still associate with two-wheeled … Read the whole story

While people often take their time finishing up their Christmas shopping, it looks like there are better excuses this year. In addition to continued … Read the whole story

As the Official Credit Card Partner of the NBA, American Express will give cardmembers entree to regular-season and playoff games, the NBA All-Star, the … Read the whole story

Marketers looking to reach the growing Hispanic community in the United States may want to emphasize their mobile programs. According to new information from … Read the whole story