Marketing Daily
Wednesday, December 22, 2010
  • Darden Continues To Hone Red Lobster Strategy

    While Darden drew praise from analysts for employing short-term, brand-distinctive promotions, its management confirmed that Darden is now looking to return promotional calendars and ... Read the whole story

  • Read the whole story

  • Wal-Mart, Victoria's Secret Top Ace Metrix Ad List

    The Wal-Mart spot, featuring Procter & Gamble's promotion, resonated across all demographic groups with its philanthropic message. It scored more than 100 points ... Read the whole story

  • Suzuki Pits Kizashi Against High-End Cars

    American Suzuki's Kizashi sport sedan has gone some ways toward raising both awareness for the automaker, whose name many people still associate with two-wheeled ... Read the whole story

  • Consumers Lollygag Into The Home Stretch

    While people often take their time finishing up their Christmas shopping, it looks like there are better excuses this year. In addition to continued ... Read the whole story

  • AmEx Returns To NBA Fold In Big Way

    As the Official Credit Card Partner of the NBA, American Express will give cardmembers entree to regular-season and playoff games, the NBA All-Star, the ... Read the whole story

  • Hispanics' Mobile Growth = Opportunity Knocking

    Marketers looking to reach the growing Hispanic community in the United States may want to emphasize their mobile programs. According to new information from ... Read the whole story