Marketing Daily
Wednesday, December 22, 2010
  • Darden Continues To Hone Red Lobster Strategy

    While Darden drew praise from analysts for employing short-term, brand-distinctive promotions, its management confirmed that Darden is now looking to return promotional calendars and … Read the whole story

  • Read the whole story

  • Wal-Mart, Victoria's Secret Top Ace Metrix Ad List

    The Wal-Mart spot, featuring Procter & Gamble's promotion, resonated across all demographic groups with its philanthropic message. It scored more than 100 points … Read the whole story

  • Suzuki Pits Kizashi Against High-End Cars

    American Suzuki's Kizashi sport sedan has gone some ways toward raising both awareness for the automaker, whose name many people still associate with two-wheeled … Read the whole story

  • Consumers Lollygag Into The Home Stretch

    While people often take their time finishing up their Christmas shopping, it looks like there are better excuses this year. In addition to continued … Read the whole story

  • AmEx Returns To NBA Fold In Big Way

    As the Official Credit Card Partner of the NBA, American Express will give cardmembers entree to regular-season and playoff games, the NBA All-Star, the … Read the whole story

  • Hispanics' Mobile Growth = Opportunity Knocking

    Marketers looking to reach the growing Hispanic community in the United States may want to emphasize their mobile programs. According to new information from … Read the whole story