Marketing Daily
Thursday, December 23, 2010

Top of The News

Two Views Of Ever-Evolving Brand Santa
by Thom Forbes

I'll sign off this column by referring you to a very clever contemporary take on "Brand Santa" that's circulating out of jolly old England. But first, I'm going to steal … Read the whole story

  • AUTOMOTIVE
    Toyota Preps 'Prius Projects' For Brand Evolution
    by Karl Greenberg

    This year and next are big for Toyota's Prius brand: 2010 was the 10th anniversary of the Prius; next year Prius for the first … Read the whole story

  • AUTOMOTIVE
    KBB.com: Holiday Shoppers Keep Eye On Autos
    by Karl Greenberg

    Kelley Blue Book says that nearly 20% of shoppers who are cutting back on their holiday spend this year say they are doing so … Read the whole story

  • FINANCIAL SERVICES
    Visa Enlists 50+ Merchants For Mobile Offers
    by Tanya Gazdik

    "In any other case, I'd say that this was just another location-based app that aggregates nearby deals, which isn't that original these days," wrote … Read the whole story

  • TELECOM
    T-Mobile Leverages NBA Tie For TV Ads
    by Aaron Baar

    "So much has changed about the fan experience in the 21st century and, everything being instantaneous, we really wanted to use that as being … Read the whole story

  • RETAIL
    Weight Watchers Adds Kitchen Companion IPad App
    by Karlene Lukovitz

    The Weight Watchers Kitchen Companion, is designed to deliver both, by combining interactive, hands-on help with low-cal, healthful at-home cooking (from menu planning through … Read the whole story

  • RETAIL
    For Day's And Gen Y, Fair Trade Diamonds Sparkle
    by Sarah Mahoney

    While the industry continues to grapple with the concerns about blood diamonds, Day's Jewelers is aiming to put Fair Trade Diamonds Made in Botswana … Read the whole story

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  • COMMENTARY
    Goodbye 2010, The Year Of Austerity
    by Vanessa Horwell

    And I'll bet you all thought 2009 was a killer. Read the whole story