Marketing Daily
Friday, December 24, 2010
  • RETAIL
    Penney, Target Double Down For Boxing Day
    by Sarah Mahoney

    The post-Christmas push comes after early indications that, overall, these have been healthy holidays. ShopperTrak's National Retail Sales Estimate reports that over "Super Saturday" … Read the whole story

  • Merry Christmas From All Of Us
    by

    Have a joyous holiday this weekend. We'll be back at it on Monday! --Nina Lentini, editor Read the whole story

  • COMMENTARY
    Worst Marketing Nightmares Of 2010
    by Steve Lundin

    Why do agency folk imbibe so heavily on the holidays? Because there's no telling how much coal their clients are giving them for Christmas … Read the whole story

  • AUTOMOTIVE
    Ford Puts Social Media In Explorer's Front Seat
    by Karl Greenberg

    The effort is an extension of "Explorer Live" on Ford's Facebook page. The site was originally intended to generate real-time responses to customers' questions … Read the whole story

  • FOOD
    Lundberg, 'Eating Well' Pair For 'Rice To The Occasion'
    by Tanya Gazdik

    The Richvale, Calif.-based producer of organic rice and rice products is giving away several high-end rice cookers. The goal of the contest is to … Read the whole story

  • SPORTS
    NHL, NBC Campaign Integrates TV, Social Media
    by Laurie Sullivan

    The National Hockey League and NBC Sports Thursday unveiled a campaign that integrates Facebook, Twitter and national television on the New Year's Day broadcast … Read the whole story