Marketing Daily
Monday, January 3, 2011
  • QSR Offerings Reflect 'Polarized' Consumer Base

    The big question, of course -- particularly for QSRs and popular fast-casual chains -- is how calorie-count transparency will affect consumer behavior. If major … Read the whole story

  • Who Owns A Piano?

    Top 10 DMAs in which reside adults who own a piano. 1 Seattle-Tacoma, WA 2 Salt Lake City, UT 3 Minneapolis-St. Paul, MN 4 … Read the whole story

  • Resolve To Make Marketing Count In 2011

    Create a Marketing Operations function that will tie together analysis with performance management. Read the whole story

  • Detroit Auto Show: News From Optimists

    What madman would visit Detroit in the dead of winter of his own accord? Or in his own Accord? This year, you'd be mad … Read the whole story

  • CEA Sees Gold In Them Thar Resolutions

    "We expect to see a lot more [purchases] in the next year," Colleen Lerro, a representative of the CEA, tells Marketing Daily. "With [the … Read the whole story

  • Gold's Gym, 'Fitness' Effort Urges: 'You Can Do It'

    Through a partnership in support of Fitness magazine's "You Can Do It!" program, readers will be able to receive an exclusive workout designed by … Read the whole story

  • TaylorMade Debuts Driver 'Not Like The Other'

    "One Of These Things Is Not Like The Other" sings a children's chorus in an ad for TaylorMade's new white driver, and it may … Read the whole story

  • Study: Americans Eager For 2011 Workouts

    While marketers can always count on vows to "exercise more" to be right up there with "lose weight" and "quit smoking" this time of … Read the whole story