Top of The News
by Thom Forbes
I need to clear up two mysteries: One of long standing, the other from Sunday night, when I saw a TV commercial for Pajama Jeans, followed by an effusive pitch … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Hard to believe after 2009, the year from hell for the auto industry, but it seems 2010 has finished up with most of the … Read the whole story
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RankBrand/ProductAd 1Samsung 3D LED TV "Wonder-full" 2 Procter & Gamble's Dawn "Wash Away" 3 Apple iPhone "Face Time" 4 Sony "Epic Gaming For All" … Read the whole story
RESEARCH
by Karlene Lukovitz
More than half (56%) of marketers responding to a recent online survey confirmed that their companies are increasing their investments in digital media platforms … Read the whole story
ELECTRONICS
by Tanya Gazdik
"Wonder-full" garnered an Ace Score of 736 out of a possible 950, scoring a 759 in watchability and 677 in persuasion. The Samsung ad … Read the whole story
RETAIL
by Sarah Mahoney
When it comes to men, it's okay to judge a book by its cover: A new survey from Men's Wearhouse reports that 91% of … Read the whole story
TOURISM
by Karl Greenberg
New York Mayor Michael Bloomberg said international visitors are especially important because "they spend 3.5 more than domestic visitors. We like tourists from across … Read the whole story
FOOD
by Karlene Lukovitz
The product's campaign, which will span TV, print and online advertising, in-store and consumer promotions and public relations, is tag-lined: "If you like peanut … Read the whole story
ELECTRONICS
by Aaron Baar
OnStar's personal connection -- a voice at the other end of the button, as Chris Preuss put it -- is what sets the service … Read the whole story